SEATTLE—Orion First has begun servicing contracts for Conserv Capital.

Nashville-based Conserv established itself in 2015 as a premier lender to contractors and haulers for heavy equipment in the Southeast. Today, it has more than 1,500 pieces of equipment with over 750 customers in 30 states. The company is shifting away from servicing its contracts in-house using a major industry-leading software solution in favor of a third-party servicing partnership with Orion.

“I could go into how they reduce costs, increase productivity, and enable expansion, and that would all be true,” says Trey Miller, COO of Conserv. “But at the end of the day, we went with Orion because they are great people who are great at what they do.”

Orion is a leader in commercial finance and has been instrumental in helping growing lenders make the switch from in-house to third-party servicing operations in order to scale while saving back-office costs, offering better customer experiences and deeper business analytics.

Miller was strategic. “When I was first approached about using a third-party servicing partner, I thought my colleagues had gone mad. I understood the advantages that came along with it, but we were talking about one of the few things companies in our space can control: the customer experience. After getting to know the team at Orion, I realized we would be doing our customers a disservice by not giving them the Orion experience.”

“We’re thrilled to have Conserv as a partner,” says Orion President Quentin Cote. “The servicing landscape is evolving and increasingly demanding. Because Orion is focused on investing in the borrower experience and data analytics, Conserv can focus its investments on building the best portfolio possible.”




Orion First, founded in 2001, is a full-service commercial loan and lease portfolio servicer which provides a suite of services and products to manage the complete life cycle of a borrower. Orion’s product suite includes commercial loan and lease servicing and collection, portfolio management technology with client portal, data management, business analytics, and backup servicing. By delivering better technology, professional expertise, and deep experience, Orion empowers clients to focus their entrepreneurial energy on their greatest value—funding small businesses.


Conserv Capital is an independently owned, direct capital source focused on the construction and transportation industries across the United States. Originally designed for borrowers that did not qualify for traditional captive or bank financing, Conserv now offers competitive rates for all credit profiles. The business was started in 2015 and, to date, has provided financing on over $250mm of essential equipment.