Mr. Grimshaw is the Chief Revenue Officer for Orion First. Prior to joining Orion, RJ served as President and CEO of UniFi Equipment Finance from 2013 until December 2023. During this time, he led the transformation of the 35-year-old company, which saw its assets grow from $14 million to $250 million.

In addition to his achievements at UniFi, RJ is actively involved in the equipment finance industry. He currently serves as Treasurer for Equipment Finance Cares. He has previously served on the board of the Equipment Leasing and Finance Association, participated twice in the Industry Future Council (IFC), and volunteered on many committees with ELFA and NEFA. RJ currently authors thought leadership articles for Equipmentfa.com, NEFA Newsline, and Equipment Finance News.

Before his impactful work at UniFi, Grimshaw developed his leadership and strategic skills through senior roles at EverBank and Key Equipment Finance.

RJ’s professional focus encompasses a wide range of critical areas, including sales training, strategic planning, market evaluation, operations efficiency, risk mitigation, credit scorecard development, profitability and operational improvement, employee engagement, and portfolio collection enhancements. This comprehensive skill set underscores his holistic approach to leadership and his ability to drive significant improvements across various dimensions of a business.